We also provide support to assist in the integration of direct mail (DM) and cross media channels.
Fergies cross-media marketing tools help to establish an interaction between the different media elements. We can assist you in opening a line of communications or dialog with your existing or potential contacts, and produce results that are measurable.
Marketers need to gather information from their contacts and use that information to generate the follow on communications. Using our powerful EFI software, we are able to systematically funnel responses into a single data collection point, to generate a dialogue with the prospect. Fergies are able to include variable data print, personalized URL’s (PURL’s), SMS, email blasts, and social media.
These cross-media communication channels are structured to move your contacts across the different media using strong “calls-to-action.” Each touch point builds on the experience and encourages your contact to investigate further and move to the next communication link in the chain.
Companies that are successfully using cross-media marketing understand the importance of this relationship and report a higher response rate and a corresponding increase in ROI.
Find out more
One of Fergies technical support team will be happy to discuss our direct mail and cross media solutions at your convenience.